We just published a free Email Marketing ROI Calculator — a tool that shows your expected revenue, net profit, and return on investment from email marketing based on your real list metrics.
What It Calculates
Enter your subscriber count, open rate, CTR, conversion rate, average order value, send frequency, platform cost, and time investment. The calculator outputs:
- Monthly revenue — projected revenue per month from your email list
- Net profit — revenue minus platform cost and time cost
- ROI percentage — your return on investment
- Revenue per subscriber — how much each subscriber is worth per month
- Estimated monthly conversions — how many sales/signups you’d expect
Industry Benchmarks Built In
Choose your industry and the tool auto-fills benchmark open rates and CTRs from published 2025 data (Mailchimp, Campaign Monitor, Klaviyo benchmarks): e-commerce averages 21% open rate, SaaS around 28%, coaching/consulting around 35%.
When Your ROI Goes Negative
If your metrics produce a negative ROI, the calculator highlights this and surfaces the most impactful lever to pull — usually conversion rate, since even a 1–2% improvement at the click stage can flip the numbers to profitable.
👉 Open the Email Marketing ROI Calculator →
Also worth checking: our Email Marketing Cost Calculator compares platform pricing across 10 tools at your subscriber count.