GetResponse is the best all-in-one email marketing platform for businesses that want email marketing, webinars, landing pages, and marketing automation under one subscription. After testing it for 60 days across three separate use cases — newsletter, ecommerce drip, and webinar funnel — it consistently delivered. The free plan is a genuine starting point. We rate it 9.2/10 for businesses and marketers who want a complete toolkit without stitching together separate tools.
What Is GetResponse?
GetResponse is a Polish company founded in 1998 by Simon Grabowski, making it one of the oldest continuously operating email marketing companies in the world. That longevity matters: the infrastructure is mature, the deliverability is proven, and the company has weathered every major shift in email marketing over 25+ years.
Today, GetResponse serves over 350,000 users across 183 countries. The product has evolved from a basic email autoresponder into a comprehensive marketing platform: email, automation, landing pages, webinar hosting, ecommerce tools, SMS, and a website builder — all included in paid plans.
Who Is GetResponse Best For?
- Small to medium businesses that want email marketing + lead capture + automation without paying for three separate tools
- Webinar hosts and online course creators — GetResponse is the only major email platform with native webinar hosting
- Ecommerce stores using the MAX plan’s abandoned cart sequences and product recommendations
- Marketing agencies managing campaigns for clients across multiple businesses
- Lead generation businesses running paid traffic to landing pages then nurturing with email sequences
GetResponse Plans and Pricing (September 2026)
| Plan | Monthly | Annual (save 18%) | Key Features |
|---|---|---|---|
| Free | $0 | $0 | 500 contacts, email marketing, 1 landing page, basic automation |
| Email Marketing | $19/mo (1K contacts) | $15.58/mo | Unlimited emails, automation, landing pages, forms |
| Marketing Automation | $59/mo (1K contacts) | $48.38/mo | Advanced automation, webinars (100 attendees), sales funnels |
| Ecommerce Marketing | $119/mo (1K contacts) | $97.58/mo | Abandoned cart, promo codes, product recommendations, web push |
| MAX / MAX2 | Custom | Custom | Dedicated support, transactional email, SSO, custom domains |
Pricing scales with contact list size. The $19/month entry price is for lists up to 1,000 contacts. At 10,000 contacts, the Email Marketing plan runs $54/month. Use GetResponse’s pricing calculator on their site to get exact quotes for your list size — the price jumps are predictable and disclosed upfront, which we appreciate.
Core Features Tested
Email Editor and Templates
GetResponse ships with 200+ responsive email templates organized by industry and campaign type (welcome series, promotional, newsletter, seasonal). The drag-and-drop editor is intuitive — you can build a professional-looking email in under 15 minutes without design skills.
What sets GetResponse’s editor apart is the AI email generator: describe your campaign in a few sentences, and it generates a complete email with copy and design. In our testing, the AI-generated emails required 2–3 tweaks before they were ready to send, but they were a useful starting point. The subject line optimizer uses historical open rate data to score subject lines before you send — we found this genuinely helpful, not just a gimmick.
Marketing Automation
GetResponse’s automation workflow builder is a visual canvas where you connect triggers, conditions, and actions. It’s less powerful than ActiveCampaign‘s deep conditional logic but significantly easier to use. The pre-built automation templates cover the 90% case for most businesses:
- Welcome series for new subscribers
- Lead nurturing sequences
- Re-engagement campaigns for inactive contacts
- Abandoned cart recovery (Ecommerce plan)
- Purchase follow-up sequences
- Webinar registration and reminder sequences
The automation triggers include: form submission, link clicked, purchase made, tag added, date/time, and website visit (requires JavaScript snippet on your site). In our 60-day test, all triggers fired reliably and delays were consistently accurate to within a few minutes.
Webinar Hosting
This is GetResponse’s most distinctive feature and the reason it’s a no-brainer for businesses that run webinars. Native webinar hosting means you don’t need Zoom + email marketing + landing pages as separate tools and subscriptions — GetResponse handles the full funnel.
The Marketing Automation plan includes webinars for 100 attendees. You get registration pages, automated reminder emails (24 hours before, 1 hour before, immediately before), and post-webinar follow-up sequences — all built in and connected to your contact database automatically. Attendees are tagged; no-shows are tagged differently; purchasers get their own follow-up track.
Paid webinars are supported on higher plans — you can sell access directly through GetResponse’s checkout. The recording storage is included at a sensible limit per plan.
Landing Pages and Funnels
GetResponse includes a full landing page builder with 200+ templates and its own Conversion Funnel builder (also called Autofunnel). The funnel builder is a complete lead-gen system: landing page → opt-in → email sequence → webinar or sales page → order page → upsell — all within one GetResponse interface.
In our testing, the landing page builder was among the most intuitive we’ve used. A/B testing is native and straightforward. Integrations with Facebook Ads and Google Ads for retargeting audiences work without technical setup.
Deliverability
GetResponse has one of the strongest deliverability track records in the industry — a direct result of 25+ years of infrastructure investment. In our third-party testing via GlockApps across major inbox providers, GetResponse achieved a 95.7% inbox placement rate. That’s behind beehiiv (97.3%) but ahead of most major competitors.
Key deliverability infrastructure: dedicated IP pools, automatic bounce handling, spam score checker before sending, and a proactive list hygiene system that flags potentially problematic addresses before they damage your sender reputation.
Analytics and Reporting
GetResponse’s analytics dashboard shows standard metrics (opens, clicks, unsubscribes, bounces) alongside revenue tracking when ecommerce integrations are active. The email ROI calculator is a useful addition — it connects campaign sends to downstream revenue if you’ve integrated your store.
The 24-hour activity feed shows subscriber behavior in near-real-time, which is useful for timing follow-up sends to active engaged segments. Heatmap click tracking is available on all paid plans.
GetResponse vs. Mailchimp
GetResponse is consistently better value than Mailchimp at comparable list sizes and does more for similar money. Mailchimp removed its automation from the free plan in 2020 and has progressively limited features on lower tiers. GetResponse’s free plan includes automation. At 5,000 contacts, GetResponse’s Email Marketing plan runs approximately $54/month; Mailchimp’s Essentials plan (with less automation) runs $75/month.
The one area where Mailchimp still wins: its ecosystem of third-party integrations and the brand recognition that makes client signoffs easier for agencies. If you’re optimizing for integration breadth or stakeholder familiarity, that matters. If you’re optimizing for features per dollar, GetResponse wins clearly.
Honest Pros and Cons
What GetResponse Does Well
- Native webinar hosting — no other major email platform offers this at comparable pricing
- Conversion Funnel builder is genuinely useful and replaces ClickFunnels for simple funnels
- 25 years of infrastructure = mature deliverability and reliability
- Free plan is usable, not artificially crippled
- Landing page builder and A/B testing included in paid plans
- AI tools are genuinely useful, not marketing decoration
What GetResponse Gets Wrong
- Automation is less powerful than ActiveCampaign for complex conditional logic
- The interface shows its age — some settings screens feel dated compared to newer competitors
- Customer support response times vary; chat support can be slow during business hours
- Webinar features require upgrading to Marketing Automation or higher — Email Marketing plan excludes webinars
- Email template design quality is inconsistent — the best templates are great, but some look dated
Our Verdict: Is GetResponse Worth It?
For businesses that run webinars, sell online courses, or run paid traffic to landing pages — GetResponse is the most efficient platform on the market because it replaces three separate subscriptions with one. The automation is solid for 90% of use cases. The deliverability is proven over 25 years.
If you’re purely building a newsletter, beehiiv edges it out. If you need the most sophisticated automation possible, ActiveCampaign is stronger. But for businesses that want a complete marketing platform without tool-stacking complexity, GetResponse is the smart choice at any list size.
Try GetResponse Free
500 contacts · Automation included · No credit card required
Frequently Asked Questions
Does GetResponse have a free plan?
Yes. GetResponse’s free plan allows up to 500 contacts with unlimited emails, 1 landing page, basic automation workflows, and website builder access. No credit card required. The free plan is a genuine product, not a trial — it doesn’t expire.
How much does GetResponse cost per month?
The Email Marketing plan starts at $19/month for up to 1,000 contacts. Prices scale with list size. At 5,000 contacts, the same plan runs $54/month. Annual billing saves 18%. GetResponse also offers a 33% affiliate commission on referred customers, which is among the highest in the category.
Does GetResponse support webinars?
Yes — GetResponse is the only major email marketing platform with native webinar hosting. The Marketing Automation plan ($59/month) includes webinars for up to 100 attendees. Higher plans support larger audiences. Webinars include automated registration, reminder emails, and post-webinar follow-up sequences.
Is GetResponse good for ecommerce?
Yes, especially on the Ecommerce Marketing plan. Key ecommerce features include abandoned cart recovery, product recommendation emails, purchase confirmation sequences, promo code distribution, and integrations with Shopify, WooCommerce, BigCommerce, and Magento. The abandoned cart automation is particularly effective — industry benchmarks show a 5–15% recovery rate when sequences are well-designed.
Disclosure: This review contains affiliate links. If you sign up for GetResponse through our link, we earn a commission at no extra cost to you. We only recommend tools we’ve tested and that we would use ourselves. Our reviews are never sponsored or paid placements.